Tosh Potter | Co-Founder & Managing Principal

Tosh Potter brings three decades of leadership experience spanning business operations, strategic sourcing, contract management, financial and data analytics, commercial negotiations, and resolution strategy.

His extensive background in evaluating complex commercial agreements, managing financial exposure, and developing practical business solutions provides a strong foundation for Verus Advisory Group's approach to claim-cost validation and resolution. His experience combines analytical discipline, commercial judgment, and strategic negotiation to help clients navigate complex financial disputes and achieve informed, defensible outcomes.

Kevin Lafone | Co-Founder & Managing Principal

Kevin Lafone brings extensive specialized experience in commercial towing and recovery invoice analysis. Over the past decade, he has evaluated hundreds of complex towing and recovery invoices, identifying billing discrepancies, unsupported charges, and cost issues requiring detailed investigation.

His experience supporting specialized recovery-cost reviews and complex claim matters has been instrumental in developing Verus's analytical methodologies and proprietary evaluation framework.

Together, their complementary backgrounds establish a foundation of commercial judgment, technical analysis, and disciplined problem-solving.

Specialized Expertise for Complex Disputes

For matters requiring additional technical expertise, Verus collaborates with specialized industry professionals, including Watson Experts, to support complex forensic evaluations, expert analysis, and litigation-related assignments.

This collaborative approach enables Verus to scale its resources to the complexity of each engagement while maintaining a consistent commitment to independent analysis and well-supported findings.

Our Commitment

Verus Advisory Group serves trucking companies, commercial fleets, insurers, and legal counsel, and other organizations facing commercial vehicle incident expenses.

We believe every significant charge deserves appropriate documentation, every disputed expense deserves objective evaluation, and every client deserves a clear understanding of its financial exposure.

Our purpose is not simply to identify questionable charges. It is to help clients move from uncertainty and disagreement toward informed, defensible resolution.

FROM ROUTINE REVIEW TO COMPLEX DISPUTE, VERUS DRIVES RESOLUTION.